A follow-up email must engage your clients. Hence, writing a follow-up email is an art, so you can work with digital marketing services to get professionally written follow-up emails. Follow-up emails are marketing techniques. You can expect the best results when you write them professionally and engagingly. Here are some factors you should remember when writing a follow-up email.
1. Create a context
Creating a context for the email is essential so your client knows what you are following up on. For example, if you are looking for feedback on your company’s service, ensure that you provide the date and reference ID at the beginning of the email. This will give your client an idea of the context and what you want to discuss in the email. If there has been a physical interaction between you and your client, give details regarding the meeting’s date and subject. While creating the context, be precise and give just enough details to refresh their memory.
2. Language of the email and its body
The language of a follow-up email must be precise and yet have a personal touch to it. If the main language and body appear to be a mass mail you send to all clients across the database, it will lose its relevance. Hence, checking the language and the body of the follow-up mail is essential to make it an effective marketing strategy. If a client feels they are being approached personally, you will likely get a positive response to the follow-up mail.
3. Write an attractive subject line.
Statistics show that 47% of clients open emails by reading the subject lines. Therefore, it is essential to create an eye-catching subject line. Use trigger words that represent your company’s products and services. At the same time, the subject line must be easily recognizable by your clients. Ensure that the subject line is short enough. A simple subject line with six to ten words is sufficient to attract the attention of your clients.
4. Timing of the follow-up emails
An essential part of the art of follow-up emails is knowing when to send them. Check the timing of the mail, and if you are trying to break a deal, ensure that the email is sent within a few days of the meeting. If you discuss the importance of the timing of follow-up emails with sales personnel, they will tell you that the time must be such that you do not appear too eager and not too late so that you appear disinterested. Thus, the timing of follow-up emails is also a part of the art of getting them right.
The objective of a follow-up email is to ensure that the customer remains a part of your loyal client base. Similarly, the follow-up email is essential to attract more clients. When you contact King Kong digital marketing services, they will tell you you can create a loyal and broad customer base if you correctly write and send follow-up emails.
